Carrotmob Mentality

Does for-profit activism exist? A new initiative called Carrotmob is trying to find out, and they're using YouTube and other social media to help them along the way, according to a recent article in the Economist.

The idea is an interesting economical experiment -- activists challenge local retailers to prove how green they can be. The greenest store is rewarded with a slew of citizens buying them out of all of their merchandise, essentially proving in a very direct way that environmentalism and revenue generation can go hand-in-hand.

Here's a carrotmob in action: