"I Approve This Message" - Unscripting the Political Process on YouTube:

Citizen journalist collective, the UpTake, launched a new project on Monday called "I Approve This Message," in partnership with The UnConvention, an organization that aims to offer an alternative perspective on politics.

The "I Approve This Message" campaign encourages citizens to create short videos with their own political messages -- for the candidates, for their delegates, for their party. The goal of the project is to empower everyday people by providing a "fun way for citizens to get involved in the dialogue." These video responses will be highlighted on both The UpTake and The Unconvention's YouTube channels, The UnConvention website, and a selection will be screened in person at the Walker Art Center in Minneapolis.

Check out the project's launch video here:




....and the UpTake's initial round of submissions, in which users were invited to share a personal message with the RNC: